In this economy I think you have to try to stand out from your competition in simple and easy ways. We've been revamping our marketing materials to make them look more "boutique" so that our clients like receiving things from us. It's the little things right?
Recently I've been playing with other designs also in an attempt to stand out and make people slow down to notice us. Here is an example... we are about to start working on refinishing and replacing three doors at a local church so for a few days here and there people will need to enter at other places. We decided that spending a little extra cash to make directional signs would be a good idea to help people from getting confused and I decided it would be a good place to have a little fun!
(click the image to enlarge if you can't read the small print!)
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